Worried your wedding venue business might shatter during the current COVID-19 situation? Among many other industries, the pandemic has put a damper on the wedding industry as well. In the past year, the reality of it being stepped by postponing weddings, modifying protocols, and changing the way we celebrate.
For those in the business of wedding venues, it has become a great concern to put themselves out there. With strict government guidelines on social distancing and restriction on the number of attendees, there is hardly any scope for wedding venue businesses bolstering any time soon.
However, these tough times have brought us all together to prepare for what comes next. In this blog, we are going to highlight 4 super effective ways to guide you through this downturn and prepare your business for the future.
#1: HARNESS THE POWER OF SOCIAL MEDIA
There are 3.7 billion social media users worldwide today – that’s about half the world’s population. The pandemic situation has forced companies to maintain their competitive edge by taking advantage of all that social media has to offer. The best way to use it? Increase your brand visibility by sharing your portfolio on visually charged sites like Instagram and Pinterest. Post your venue images online, use hashtags, spark conversations with your audiences through engagement posts (for example, giveaways & contests), etc. Tempt your audience into imagining their weddings at your gorgeously breathtaking venues!
#2: ENSURE SAFETY AND SANITATION
As the popular saying goes, it’s better to be safe than sorry. Even when we get rid of the virus, you won’t see a single wedding where some sort of sanitization and protective measures are not being taken and that’s for the good. Make sure you maintain proper sanitation and cleanliness at your wedding venue. Use this as a trump card to promote and attract your target audience with catchy hashtags or slogans.
#3 CREATE YOUR WEBSITE & OPTIMIZE IT
With the COVID-9 in full swing, more and more people are jumping online to connect with businesses. There’s no better time for creating your business’s website than today! Having a strong online presence will help you build brand awareness and gain credibility to attract new customers. In addition, it will make your business more readily accessible to customers as they can find out more information about your business at any time of the day.
If you already have a top-notch website presence, make sure it ticks the following boxes:
- Optimized for mobile;
- Filled with valuable content, in the form of blogs, product descriptions, and other relevant information;
- Incorporated with the right keywords;
- Good on user experience.
#4 PARTNER WITH THE RIGHT VENDORS
In this digital age, businesses need to build their rapport and relationships by connecting with the right vendors in the industry. Staying connected with trustable vendors who already have a name in the industry is always a good idea. Reviews and photos are the most important factor you must consider when shortlisting vendors to reach out to. Apart from providing great services, these wedding vendors will also help you earn recommendations as an ideal wedding venue.